For flower businesses, demand is not the same throughout the year. During occasions such as Valentine’s Day, Mother’s Day, birthdays, graduations and other celebrations, orders can increase significantly. For Zangden Flowers in Thimphu, these peak periods bring both increased business opportunities and greater pressure to meet customer demand.
Zangden Flowers is a local flower business that produces and sells flower arrangements and decorative products. While customer demand varies during the year, special occasions can turn into some of the busiest periods for the business.
During peak seasons, the increase in orders means longer working hours and a heavier workload. With multiple customers placing orders within a short period, preparing bouquets and arrangements on time becomes an important part of running the business.
For the owner, the busy periods can be physically demanding. The high volume of orders can become so intense that there are times when she has little time to stop even for regular meals. However, the increased demand also provides the business with an opportunity to generate higher sales and reach more customers.
“During peak seasons, the workload becomes so heavy that I hardly get any time to sleep and can’t eat my meals on time.” said Loday Wangmo, owner of Zangden Flowers.
The seasonal increase in demand also requires the business to prepare in advance. Materials, flower arrangements and customer orders need to be organised so that products can be delivered or collected on time. Managing the workload while maintaining the quality of each arrangement can be challenging, particularly when several orders arrive at once.
However, peak seasons are not only about increased workload. For a small business like Zangden Flowers, they can also be an important source of revenue and an opportunity to attract new customers. Customers who discover the business during special occasions may return for future celebrations or recommend it to others.
While demand rises during major occasions, maintaining business activity during quieter periods remains another challenge. The business must continue attracting customers and promoting its products even when there are fewer seasonal orders.
“During the off season, I usually go out to buy the necessary supplies for the business and spend most of my time at the shop as some customers still come in to buy flowers” , Loday Wangmo said.
As consumer interest in personalised gifts and flower arrangements continues to create opportunities for local businesses, seasonal demand remains an important part of Zangden Flowers’ business cycle. For the owner, the busiest seasons may mean long hours and little time to rest, but they also provide an opportunity for the business to increase sales and build a larger customer base.
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